Visual identification is crucial for a company as it serves as the face of the brand, creating a distinct and memorable image in the minds of consumers. A well-crafted visual identity communicates the company's values, personality, and ethos, establishing a strong connection with the target audience. In this article, we want to present process and outcomes of delivering new brand identification and amazing website!

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Better representation of our values

We recently conducted a comprehensive review of our organizational values with our operational ethos, seeking to ensure that the values set at the company's inception continue to be "OUR WHY." The outcomes of this introspection crystallized into a set of core values that define Rocksoft's identity. These values serve as the guiding principles for the company:

‍Humility in leadership: Rocksoft places humility at the core of its leadership philosophy, emphasizing active listening, continuous learning, and the cultivation of teams grounded in authentic empathy and respect.

‍Building trust in business relationships: Trust forms the backbone of Rocksoft's relationships, be it with employees, partners, or clients. The company is committed to nurturing enduring, trustworthy business partnerships.‍

Driving passion in technology: Rocksoft's technology solutions are fueled by passion. The team, comprised of tech enthusiasts, consistently delivers unparalleled value, ensuring innovative and engaging solutions for clients.‍

Innovative technology solutions: In the ever-evolving tech landscape, Rocksoft remains dedicated to staying at the forefront of innovation. This commitment ensures that clients always have access to the latest and most efficient technology solutions.‍

Service reliability with Rocksoft: True to its name, Rocksoft stands for rock-solid solutions. Clients trust the company for dependable and robust software products and services.‍

Fostering positive work culture: Beyond being a tech hub, Rocksoft thrives on a vibrant work culture. The company believes in building a positive, collaborative workspace, fostering camaraderie from coffee breaks to team lunches.

In summary, our journey to update our visual identification was anchored in the reaffirmation of its core values. These values, including humility in leadership, building trust, passion for technology, innovation, service reliability, and fostering positive work culture, serve as the foundation for our renewed visual identity.

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Step by step

In a strategic move to harmonize our brand with our core values, Rocksoft needed comprehensive update of its brand identification, introducing significant changes to our logo, color palette, and overall visual identity.

Logo updates: The heart of our brand, the logo, received a thoughtful revamp to align with our fundamental values. Emphasizing the value of trust, a straight, solid line was incorporated at the bottom of the logo, symbolizing Rocksoft's commitment to providing steadfast and reliable solutions.

Color palette: Our choice of a monochromatic color palette serves as a solid base for our brand identity, echoing the stability and dependability we offer. Accent colors, meticulously outlined in our brand book, are linked to other core values. These colors are designed to be used flexibly, showcasing Rocksoft's adaptability to meet the unique needs of our clients.

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The significance of these changes cannot be overstated. Our updated visual identity not only reflects our commitment to core values but also serves as the foundation for our future endeavors. These alterations were not merely cosmetic; they represent a strategic evolution that echoes in every aspect of our brand. Importantly, this new visual identity became the catalyst for the development of our new website, a crucial component in enhancing our online presence and user experience. Behind these transformative changes, we owe gratitude to Lidya Polok, the visionary individual responsible for steering Rocksoft's visual identity into this innovative direction. As we embrace these changes, we look forward to a future where our brand continues to resonate with trust, flexibility, and unwavering reliability.

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Our process

When we had refreshed visual identification and content based on values and essential information we wanted to communicate to our customers and clients, we had everything to start designing. We split that process into two main phases.

Wireframes: This phase was crucial, crafting layout based on content was a most efficient & proper way. Main focus was to establish storytelling that will steal the focus of target groups (customers and potential employees). That approach allowed us to focus on the core of website and not waste a lot of time for iteration of changes.

Visual layer: Approved wireframes were a starting point of UI phase. We split that phase also. Firstly design sample was delivered - “Home”. That was proper time to validate refreshed brand identification. Of course we had few iteration of changes, but after that we were on the same page with stakeholders.

Summing up this dynamic process, the entire project took approximately two months and engaged five dedicated designers from Rocksoft. Now, as the virtual doors of our new website open, it stands as a testament to our unified commitment to consistency with our WHY and mission. Through collaborative ideation, design excellence, and attention to detail, Rocksoft's digital presence reflects the essence of our values and the mission we believe.

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