Why choose an agency over a freelancer?

Choosing between an agency and a freelancer for projects such as website creation or ecommerce development is a decision that can significantly affect the success of a project. Although freelancers often offer greater flexibility and potentially lower initial costs, opting for an agency brings many key advantages worth considering before making a decision. In this article, I will present five main reasons why an agency might be a better choice.

1. Assigned client representative

Agencies often assign a dedicated employee or team to a client's project, ensuring direct contact and ongoing communication. This approach facilitates quick information exchange, precise tailoring to the client's needs, and efficient task execution. Such direct involvement allows for building stronger relationships and a better understanding of the client's goals and expectations, which also translates into greater satisfaction with the final product.

2. Included additional services

Although agency services may seem more expensive at first glance, they often encompass a wide range of work necessary to launch the project in its optimal form. Additional revisions, SEO optimization, domain transfer to another server, or support after the site launch are just some of the services that may be included in the package, bringing savings in the long run. This eliminates the need to engage additional subcontractors, which is often both time-consuming and costly.

3. Experience and team perspective

Choosing an agency, a client may not realize that their project benefits from the knowledge and experience of an entire team of specialists - from designers and developers to copywriters and SEO experts. This means the project is analyzed from various perspectives, enhancing its effectiveness and appeal to the end user. Such a diversified approach can uncover potential issues that might be overlooked by an individual, thereby providing a more comprehensive and innovative solution.

4. Project management and accountability

Agencies typically have experienced project managers who are responsible for planning, coordinating, and supervising the progress of work. This ensures efficient resource use, timely project completion, and professional management of any issues. Effective project management minimizes the risk of delays and budget overruns.

5. Support and development after project completion

While freelancers may also offer support and maintenance services after project completion, agencies usually surpass them in terms of scale and resources. With larger teams of specialists and access to a wider range of tools, agencies can provide faster and more comprehensive support. Moreover, agencies often view collaboration with clients as a long-term partnership, offering service continuity and long-term commitment, which is crucial for success and stability in the dynamic digital environment.

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When is it actually better to choose a freelancer?

There are many reasons to choose an agency if you care about your long-term success and a wider range of expertise. But if you have, say, a small-project that has to be executed at low cost, a freelancer might be the choice for you. Or if your spouse can do the job. In such cases, the flexibility and cost-effectiveness of freelancers can be exactly what's needed for simpler or more budget-conscious projects.

Conclusion

Choosing between an agency and a freelancer depends on many factors, including the size of the project, budget, and the preferred level of involvement in the creation process. Considering the above aspects, they together form a solid investment in the project's success. By choosing an agency, the client not only receives quality and security but also a partner ready for long-term cooperation, on whom they can rely in achieving their business goals and vision.

Interested in working with a good agency? Check out How we work or our Services that we offer for your business success.